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Marco was used in the television industry for yearsUse of animals in the media leads to exploitation of speciesMedia trends lead to increased pet trade in exotic species was established in 2012 by a coalition of leading animal charities and NGOs. is a scheme by which companies and individuals can learn about and commit to reducing their negative impact on animals as a result of their use in the entertainment industry. Explore the site to find out more about why you and your company should make the pledge to never use a performing wild animal in any future promotion or production.

Information for compassionate consumers

Information for compassionate companies